Real Platform Viewable programmatic advertising
across devices

  • Real Video: Highly viewable outstream and pre-roll placements
  • Real Impact: Unique, high impact & viewable delivery accepts standard IAB creative
  • Real Display Pro: real-time viewability detection launches standard IAB ads
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Real Video Outstream Programmatic Video

  • 100% in-view placements that perform at twice
    the IAB standard
  • Accepts existing pre-roll video creative
  • Served on 200+ brand safe, quality websites
  • Integral Ad Science pre-vetted inventory

"Digital video advertising is a dream format for everyone involved. For advertisers, it represents the opportunity to reach customers and prospects with rich, engaging content
across screens."

-Forrester Thought Leadership Paper, June 2015

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Real ImpactLargest source of 100% viewable programmatic inventory

  • 1500 brand safe quality publishers
  • High impact, unique placements that cure banner blindness
  • Integral Ad Science data measures viewability and helps 33Across prevent suspicious traffic from entering into their marketplace

We are excited to provide our clients with a solution that guarantees 100% in-view and bot-free inventory.

– Lora Parker, Chief Operating Officer, Amnet

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Real Impact Performance

  • 18% Avg. Interaction Rate
  • 24 Seconds Avg. Ad View Time
  • 17x Avg. CTR Increase
  • 5x Avg. Engagement Rate Increase

Real DisplayUnlock viewable standard IAB impressions

  • Real-time viewability technology that detects viewable standard IAB placements
  • Increase campaign efficiency with cost effective and viewable standard IAB placements
  • Integral Ad Science data helps 33Across prevent suspicious traffic from entering into their marketplace
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Real Platform Partner Examples


Trading Desks





Chief Executive Officer & Co-Founder


Eric is the Chief Executive Officer and co-founder of 33Across, a publisher monetization and traffic platform. He's a seasoned start-up entrepreneur and a pioneer in digital advertising, with a proven track record in creating products for marketers and publishers that increase revenue and uncover actionable insights. Under his leadership, 33Across has achieved numerous accolades, such as being named the 70th fastest growing companies in America and the 7th fastest growing company in New York by Inc. Magazine in 2013. 33Across has also been an AlwaysOn Media Top 100 Company for 4 consecutive years. Prior to 33Across, Eric was the CEO of Neo@Ogilvy and Executive Director of Ogilvy Interactive North America. Under his leadership, Ogilvy Interactive's revenue grew five-fold from 2003-2007. Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. Eric holds a BA in Political Science and Philosophy from Boston University.



Chief Operating Officer


Rob Deichert is the chief operating officer of 33Across and is responsible for all operations, product development, and human resources. He brings 17 years of operational success in digital advertising and focuses on optimizing the balance between human capital and technology to drive superior customer, company, and employee engagement. Prior to 33Across, Rob consulted a select group of high profile companies. Most recently, he was the head of global revenue operations for Rubicon where he partnered with the revenue teams to optimize the customer support and workflow along with restructuring the DSP team to improve performance. Previously Rob was Managing Director of North American Operations and has held a series of senior management positions at Exponential Interactive, LivePerson, The Weather Company, AOL and Rob’s career began in strategy consulting at Mars & Company focused on the beverage and paint markets. He holds a BA in Economics from Johns Hopkins University and an MBA from the University of Maryland.



Chief Revenue Officer


Miles is the chief revenue officer of 33Across, where he leads global agency and client relationships. With a proven track record to drive business performance and build highly motivated sales teams, he brings more than 15 years of extensive experience as an entrepreneur, sales executive, investor, and advisor to adtech and emerging media companies. Miles co-founded Trivu Media where he spearheaded their sales and business development efforts to Global 500 advertisers and agencies, which was then acquired by Ad Knowledge/ Adparlor where he was CRO. Previously, he held senior sales positions at publishers IDG and CNet and vice president of sales for digital video startup Tremor Media. As senior vice president of sales for DoubleVerify, Dennison helped establish the online media verification company DoubleVerify as a worldwide market leader. As CRO of BLiNQ Media, he helped grow the company and was instrumental in its sale to Gannett, Inc. He holds a BS in Communications from Southern Vermont College.



Chief Financial Officer


Raviv Shefet, a veteran in the finance field in the high tech industry, joined 33Across as the Chief Financial Officer with extensive financial experience. Prior to joining 33Across, Raviv was the Chief Financial Officer at WebCollage where he oversaw the financial and business operations functions. Upon growing WebCollage’s financial stability, he played a key role in their successful acquisition. Raviv also served as the Chief Financial Officer at Selway Partners/SCP and its portfolio companies, where he managed their finance and operations. During his tenure at Selway Partners, he lead two IPOs. Raviv earned a BA from The College of Management, Tel-Aviv and holds an MBA from Pace University.



Chief Technology Officer


Shyam is the Chief Technology Officer at 33Across, bringing over 20 years of software development and research experience and more than 12 years in engineering and technology leadership. Prior to 33Across, Shyam spent over six years at Yahoo! leading engineering teams responsible for many display advertising products and platforms, including ad servers, user data stores, Smart Ads, behavioral and contextual targeting, yield optimization, and ad inventory forecasting and management systems. Prior to Yahoo!, Shyam also held engineering management and software development roles at Tele Atlas (formerly Etak, now part of TomTom). He has patents awarded or pending in the fields of behavioral targeting and digital mapping automation and various publications. Shyam holds a BTech. in Electronics and Communications Engineering from the University of Calicut, India and an MS and a PhD in Electrical Engineering from the University of Maryland.



GM, Global Data Solutions


Paul is the GM, Global Data Solutions at 33Across, bringing over 15 years of extensive digital media and data experience. Bell joined 33Across as CRO in 2015. Prior to joining 33Across, he was vice president, head of digital sales and channel management at IXI, a division of Equifax. There, he was responsible for building and managing client relationships by helping clients improve their digital marketing tactics to build profitable brands. During his tenure, he led a sales team to consistently achieve 50 percent year-over-year revenue growth. Prior to IXI, Bell was vice president of sales and business development at, where he tripled site revenue within five months. His previous positions include sales roles at, Credit Suisse and Bear Stearns. Paul holds a BS in Management from University of Massachusetts- Amherst.

First Round Capital

First Round Capital is an early-stage venture capital firm. As seed-stage investors, we often provide a company's first outside capital – and typically invest alongside angel investors. Our typical initial investment in a company is around $500,000 – but we've gone both higher and lower. We're not afraid of investing in pre-revenue companies, and we understand the challenges of launching a new product. That's why we like to take an active role in the companies we invest in. First Round Capital invests nationally and has offices in San Francisco, New York and Philadelphia.

Flybridge Capital Partners

Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, energy, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital.


Greycroft Partners is a venture capital partnership, formed to invest in promising digital media companies. It serves the founders and investors who have chosen us as their partners, and help them to build large, successful businesses. Greycroft Partners portfolio companies benefit from active, hands-on assistance in all phases of expansion, including marketing, finance, and management development. With offices in New York and Los Angeles, Greycroft Partners also leverage an extensive network of media and technology industry connections to help its investees gain visibility, build strategic relationships, and successfully bring their products to market.

iNovia Capital

iNovia partners with exceptional entrepreneurs to build successful companies in high growth sectors. The team is comprised of entrepreneurs and sector experts focused on Mobile, Internet and Digital Media. iNovia has $275M under management across three funds.

Metamorphic Ventures

Metamorphic Ventures is a venture capital fund that invests in start-up and early-stage businesses exclusively in the digital media and transaction technology sectors.These technology companies tend to be cutting edge leaders in a highly focused market. Its digital media practice is primarily directed toward online and mobile advertising technologies, analytics, and tech enabled services. Metamorphic Ventures financial technology practice is primarily based on transaction processing services. It assists our entrepreneurs in many aspects of the venture needs, often from the founding stage onward, building their company to become profitable in a capital efficient manor while realizing excellent growth potential.

Panorama Capital

Invests in passionate entrepreneurs building leading companies in life sciences and technology. Founded in 2005 as the successor to the venture capital program of JPMorgan Partners, they take a hands on, highly collaborative approach to investing, bringing to bear the team’s extensive operating and investing experience to each portfolio company. The firm is managed by a seasoned group of life sciences and technology investors who collectively possess over 140 years of investment and industry experience. In addition to their extensive investing experience, they possesses broad experience as executives, entrepreneurs, engineers, and physicians. This collective experience a powerful combination of technical, entrepreneurial, operational, and transactional expertise to help foster the development of their portfolio companies.

QED Investors

QED Investors actively supports high-growth businesses that use information to compete – and win. While our support is tailored to the specific needs of each portfolio company, we typically provide a combination of both capital and capability. With operationally-oriented skills that we believe are both fundamentally applicable and broadly transferable, we enjoy working closely with a small set of carefully selected companies that range in size and style. But common to all of our partnerships is a shared conviction that information plays a decisive role in the success of the company, a mutual desire for a high degree of direct engagement, and a shared enthusiasm for xperimentation and learning.

Pelion Venture Partners

Pelion Venture Partners (formerly UV Partners) established in 1986 in Salt Lake City, Utah, is a leading early stage private equity investment group. Pelion helps entrepreneurs develop early-stage concepts into tomorrow's industry-leading Information Technology and Life Science companies. The partners possess diverse but highly complementary industry and investment backgrounds. They share a hands-on approach and work collaboratively on each portfolio company over the life of an investment thereby providing each company with a broad range of resources, experience, and knowledge.